Ethical Business Conduct: An Exploratory Study of Gender Differences

By Schrader, Julie Toner; Luthy, Michael R. | Academy of Educational Leadership Journal, May 2001 | Go to article overview

Ethical Business Conduct: An Exploratory Study of Gender Differences


Schrader, Julie Toner, Luthy, Michael R., Academy of Educational Leadership Journal


INTRODUCTION

Articles concerned with the cohort of the American population referred to as "Generation Y" (also known as the "Echo Boom," the "Baby Boomlet," the "Internet Generation," and the "Millennial Generation") those born between the years 1975 and 1995, can be found in outlets as diverse as refereed journals, the popular press, and international and regional conference proceedings. Even the tabloid press is represented. The interest in this group stems in large measure from their attractiveness to marketers and businesses in general. Following the previously center-stage Baby Boom and Generation X age cohorts, members of Generation Y have been increasingly targeted by marketers. Businesses have discovered that they can achieve growth in sales and profitability by targeting increasingly more specific groups of consumers; in short those consumers defined as a generation and sharing important life experiences. The ushering of Generation Y members to the forefront has coincided with their reaching economic adulthood, typically between the ages of 17 and 21. The age of economic adulthood is viewed as significant because attitudes, values, and preferences (for products, brands, and firms) that form before and during this time are unlikely to change as individuals age (Meredith and Schewe 1994).

Another consequence of this age cohort reaching economic adulthood, aside from their importance in their role as consumers, is their emergence as managers, entrepreneurs, and business decision-makers. How individual members of Generation Y will perform in these roles will also affect businesses as they interact with each other as strategic allies, channel partners, suppliers, and colleagues. Additionally, how Generation Y deals with customers, stockholders, and other stakeholders will have spillover effects for the general public. At the dawn of the 21st Century, an examination of Generation Y's ethical foundation is called for. More specific questions related to this line of inquiry include: What influences do they view as important in their development? How familiar are they with various ethical constructs and theories? How do they envision the ethical business organization of the 21st Century? It is likely that gender, in addition to age, will have an impact on Generation Y's activities as they progress in their professional careers. Given the strides that women in particular have made throughout the middle and latter parts of the 20th Century and the trend toward more female-owned and -operated businesses, an examination of potential differences in the ethical foundations of the two genders is warranted.

LITERATURE REVIEW

Ethics represent the moral principles and values that govern the actions and decisions of an individual or group (Lazniak and Murphy 1993). Public outcries concerning the ethical practices of businesspeople have long been around. Results of public opinion studies indicate that 58% of American adults rate the ethical standards of business executives as only "fair" or "poor"; 90% believe white-collar crime is "very common" or "somewhat common"; and 76% say the lack of ethics in businesspeople contributes to plummeting societal moral standards (Krohe 1997, Dallas Morning News 1998, Walker Information 1998).

In an essay, "The Myth of the Amoral Business," DeGeorge (1999), discusses a commonly held view of American business. One of DeGeorge's major assertions is that the American public does not view businesspeople as unethical or immoral, but instead, as being amoral due to the fact that ethical considerations are often seen as inappropriate in business situations. "Business is not structured to handle questions of values and ethics, and its managers have usually not been trained in business schools to do so," (DeGeorge 1999, p. 7). The breakdown of this line of reasoning has begun as a result of three societal trends: (1) more reporting of scandals and the public reaction to these reports; (2) organizing of consumerists; environmentalists, and other socially-conscious groups, and (3) emerging corporate codes of ethical conduct and ethics programs in addition to ethics conferences, and magazine and newspaper articles on the subject (DeGeorge 1999). …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Ethical Business Conduct: An Exploratory Study of Gender Differences
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.