History in Hollywood: The Bradbury Building Serves as Contemporary Gem

By Mirel, Diana | Journal of Property Management, September-October 2009 | Go to article overview

History in Hollywood: The Bradbury Building Serves as Contemporary Gem


Mirel, Diana, Journal of Property Management


The Bradbury Building in Los Angeles serves both as a "movie star" in its own right and a piece of the city's history. Commissioned by mining millionaire Lewis Bradbury, the building bearing his name was built in 1893 and has functioned as an office building throughout its entire history. The property was--and remains today--an architectural gem recognized both locally and nationally as a National Historic Landmark.

The exterior features an Italian Renaissance-style with brown brick, sandstone and terra cotta details. The interior provides the building's true "wow" factor, however, with its cast iron details and inventive use of light. Upon entering the building, visitors walk beneath low ceilings and dim lighting before the space opens into a magnificent airy center court flooded with natural light.

Through its 126-year history, the property has evolved into a coveted space with contemporary capabilities.

"We are old on the outside and young on the inside," said Kasha Bali, property manager with Downtown Properties Holdings. "We brought modern technology to the building over the years."

In 1992, the building underwent a restoration overseen by its former owner, Ira Yellin. Under the direction of Brenda Levin Associates, some of the updates included a full sprinkler system, fire alarm monitoring, upgraded fire escapes, handicap restrooms, restored wood paneling details and a redesigned lighting system that includes custom-designed wall sconces.

Other modern upgrades to the building through the years have included a new cooling tower installed in 2005 and access system cards for tenants to enter the building after hours. In contrast to its contemporary features, the Bradbury's historic charms are still on display, with features such as the last remaining manually operated elevators in Los Angeles.

Yellin was dedicated to preserving the building's history, and its current owner, Downtown Properties Holdings, shares that dedication.

"We share Yellin's dedication to the Bradbury and renovating downtown," said Bali. "His wife is a big fan of historic buildings and believes they will always be attractive to certain market segments. Our ownership shares that vision."

The dedication to preserving the building's history and maintaining its original grandeur has made the Bradbury a popular location for film and television shoots. The building's management team gets frequent inquiries from location scouts interested in capturing the building's essence on screen. In fact, the building gets so many inquiries for filming that, even without actively soliciting production companies, the building still enjoys a steady revenue stream from filming opportunities.

"The Bradbury Building is the perfect setting to show the unique character of a scene," said Bali. "It is good for both science fiction and historical sets. I believe the character of the building with its atrium full of light and the iron work are major attractions for film production companies.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

History in Hollywood: The Bradbury Building Serves as Contemporary Gem
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.