Leadership Guru from IESE Business School

Manila Bulletin, December 20, 2009 | Go to article overview

Leadership Guru from IESE Business School


An expert on leadership training from the IESE Business School, ranked by The Economist as Number One MBA School in the world, is coming to Manila on January 11-15, 2010. Dr. Pablo Cardona is the author of several best-sellers on leadership and organizational development. He will conduct seminars for leading Philippine companies such as Alaska Milk Corporation, Metro Investment Corporation, Petron, ZMG Ward Howell and DMCI.Dr. Cardona, a Ph.D. in Management from the University of California in Los Angeles (UCLA), typifies the IESE professor whose teaching is solidly based on scientific research. Benefiting from a long tradition in the 50-year history of IESE in the area of people management, he has developed a new paradigm called Management by Missions. Let me briefly explain this novel way of motivating every employee to own the mission of an organization.Many companies have at some time in their history conducted an in-depth review of their purpose: “what they are there for?”. The result very often is a mission statement, or values statement, or some such. The real challenge, however, is to get that mission and those values across to the company as a whole, so that they are espoused by all members of the organization. The problem is that, apart from a few aids such as communication plans, training courses or speeches to employees, there are hardly any management tool for building a “mission-focused organization”. At best the mission is implemented according to the intuition and good intentions of individual managers, with their unevenly developed communication and leadership skills.The Management by Missions consistently pursues two lines of action:(1) the deployment and implementation of the mission and values through specific management tools; and(2) the development of mission-focused leadership.It is precisely the combination of these two lines of action that generates extraordinary results.Management by Objectives (MBO) has limitations that are not overcome simply by including non-financial objectives or by promoting a system of values imported from outside the management system. Management by Missions (MBM) rises above the limitations of MBO and, at the same time, takes into account other innovative proposals put forward in recent years such as Management by Competencies (MBC). MBM ensures that the corporate mission permeates all levels of the company, down to the particular mission of each individual. This is then made operational through objectives, which have no value in themselves, but only as a means to fulfil the mission. …

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