Los Espectadores Vuelven a Preferir la Pantalla Grande

Daily Herald (Arlington Heights, IL), January 17, 2010 | Go to article overview

Los Espectadores Vuelven a Preferir la Pantalla Grande


Byline: Por Sarah McBride

El a[+ or -]o pasado fue el primero desde 2002 en el que los consumidores estadounidenses gastaron m[sz]s dinero en entradas de cine que en comprar pelculas para ver en casa, lo que pone de manifiesto la economa cambiante de Hollywood.

Segn nuevos datos de Adams Media Research, los consumidores gastaron $9,870 millones en la taquilla en 2009, 10% m[sz]s que en 2008. Por su parte, las ventas de pelculas en DVD, que desde hace tiempo son una pieza b[sz]sica de los modelos de negocios de los estudios cinematogr[sz]ficos, se derrumbaron 13% a $8,730 millones, incluidos los discos Blu-ray. (Otras empresas que rastrean las taquillas incluyen a Canad[sz] en sus cifras para Amrica del Norte, lo que suma alrededor de 7% al total y eleva la cifra neta del a[+ or -]o por encima de los $10,000 millones).

Los resultados indican que los estudios probablemente tengan que seguir buscando formas de sobrevivir en un mercado en el que no pueden contar con robustas ganancias de entretenimiento en el hogar para compensar los gigantescos costos de produccin. Esos costos suelen consumir m[sz]s de la mitad de los ingresos de taquilla que les corresponden a los estudios, que se dividen con las salas de cine.

La cada constante en los ingresos por entretenimiento en el hogar ya ha alterado de forma sustancial la manera en que los estudios hacen negocios, al obligarlos a hacer grandes apuestas financieras a los que esperan se conviertan en grandes xitos de taquilla a expensas de pelculas que son menos costosas de producir pero que tambin tienen un menor potencial de generar ganancias.

Filmes exitosos como Transformers: la venganza de los cados, Harry Potter y el misterio del prncipe y Up, una aventura de altura estuvieron entre las pelculas que atrajeron grandes cantidades de espectadores al cine el a[+ or -]o pasado.

"Los consumidores an est[sz]n enamorados de las pelculas", indic Tom Adams, director general de Adams Media. "En este contexto, sin embargo, buscan sacarle el mayor provecho a su dinero".

Para los estudios, que cuentan con los ingresos del entretenimiento en el hogar para solventar crecientes costos de produccin, la tendencia representa un gran dolor de cabeza. …

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