Beyond Ralph Lauren

By Reddy, Sameer | Newsweek International, March 22, 2010 | Go to article overview

Beyond Ralph Lauren


Reddy, Sameer, Newsweek International


Byline: Sameer Reddy

When I was growing up, I was on a first-name basis with Polo, Ralph Lauren's line of preppy staples. But I've come to understand that the little mallet-wielding man on a horse embroidered on my shirts is more than just a logo; it's a symbol of one of the world's most storied sports. And polo is becoming an increasingly popular leisure pursuit, thanks in large part to canny marketing and the crossover appeal and tireless efforts of star players like Nacho Figueras, himself a Ralph Lauren-brand ambassador and model. As captain of the Lauren-sponsored Black Watch team, Figueras has propelled himself into the nexus of New York's social and fashion scenes. His celebrity exploits--he's a frequent guest on the Manhattan-Hamptons party circuit--are tirelessly chronicled in gossip columns and glossy magazines. The sport's self-styled spokesperson, Figueras sees his widespread visibility as part of a larger effort to rebrand polo as the sport of choice not just for the privileged set, but for a more mainstream audience as well.

Polo has always been popular with the elite. The first recorded game took place in Persia around 600 B.C., and it was soon embraced by the nobility. It spread to the Indian subcontinent, where it was taken up by the maharajahs and their royal courts. During colonial times, British occupiers imported polo to their homeland, where it became a favorite pastime of the landed gentry. Today the game is still largely played out in the glare of paparazzi flashes; dashing figures such as Figueras and Prince Harry, and the support of socially prominent billionaires such as publishing magnate Peter Brant, attract attention from high-profile audiences full of celebrities and socialites, not to mention the tabloids and lifestyle titles that love them.

Polo remains wildly popular in India, Argentina, Britain, and Dubai, among other countries, where, thanks to tourist-friendly schools and resorts, it is no longer the exclusive province of the landed gentry. In India, for example, the city-state of Jaipur is famous for its polo legacy, thanks to the late Maharajah Man Singh, whose team won the World Cup in 1933. For modern-day enthusiasts eager to learn to play, the Jaipur Riding and Polo Club offers all-inclusive, intensive polo clinics consisting of room, board, daily practice, private lessons, and potential tournament play for the reasonable price of $350 a day (jaipur polo.com). In Britain, the Ascot Park Polo Club and Academy, set on 49 hectares 40 minutes outside London, is the world's largest polo training institute. Its large range of classes include two-hour introductory lessons, for individuals or groups, and clinics designed to improve one's swing, using a mechanical wooden horse (www.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Beyond Ralph Lauren
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.