Bring the Olympics Online

By Lyons, Daniel | Newsweek International, March 22, 2010 | Go to article overview

Bring the Olympics Online


Lyons, Daniel, Newsweek International


Byline: Daniel Lyons

Here's how I want to watch the 2014 Winter Olympics. I want to go to a Web site, choose an event--say, men's downhill skiing--and watch the whole thing from beginning to end, on my big-screen TV or my laptop or my iPhone. I'll skip the boring parts and rewind to watch the good parts again. I'll gladly pay an a la carte price per event, or pay one big fee for a pass that lets me see every Olympic contest. I'd even pay a premium to watch them live. I want to see any event I want, whenever I want to watch it, on whatever screen I choose.

The technology exists to make this happen today. Yet nearly two decades after the debut of the World Wide Web, this remains a pipe dream. NBC, which broadcast the Vancouver Olympics in the United States, did things the same old way: rounding up a bunch of highlights and broadcasting them during prime time, with less-popular events running on MSNBC and CNBC. Yes, NBC had an Olympics Web site. But it wouldn't put video clips on the site until they had been shown during prime time. So Americans had the weird experience of learning from a news report during the day that something fantastic had just happened, and then having to wait until that night's broadcast to see it.

Bloggers griped, but NBC wouldn't budge. Its research shows that people like me, who want to watch the Olympics online, represent a tiny (albeit noisy) minority--only 7 percent of the total audience. The other, bigger concern is the one that we keep hearing from every kind of media company: the Internet just doesn't deliver any money. For whatever reason, advertisers remain willing to pay big bucks to show their commercials on prime-time TV. But on the Internet? Not so much. "Trading analog dollars for digital dimes" is the expression that media companies use to describe the shift to the Internet. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Bring the Olympics Online
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.