Giving New Thought to Funding: Philanthropic Executive Discusses Blink: The Power of Thinking without Thinking

Reed-Woodard, Marcia A., Black Enterprise

WITH THE U.S. IN THE THROES OF A national recession, demands for social services have quickly outpaced available resources. Nonprofit requests for funding have increased, and funders are struggling with selecting which organizations receive grants.

"The selection process is critical to the Venture Philanthropy Partners funding model," says Carol Thompson Cole, president and CEO of VPP, a Washington, D.C.,-based charitable investment organization that supports nonprofits that serve indigent children and their families. Cole describes her organization's strategic approach to decision making as part investigative, part instinctive, and wholly unbiased. She says this method …

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Publication information: Article title: Giving New Thought to Funding: Philanthropic Executive Discusses Blink: The Power of Thinking without Thinking. Contributors: Reed-Woodard, Marcia A. - Author. Magazine title: Black Enterprise. Volume: 40. Issue: 9 Publication date: April 2010. Page number: 48. © 2007 Earl G. Graves Publishing Co., Inc. COPYRIGHT 2010 Gale Group.

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