Assembly Rebranding Cost Pounds 100k; 'Frivolous' Spending Included 'Hardly Noticeable' Changes

Western Mail (Cardiff, Wales), April 29, 2010 | Go to article overview
Save to active project

Assembly Rebranding Cost Pounds 100k; 'Frivolous' Spending Included 'Hardly Noticeable' Changes


Byline: Simon Gaskell

THE spending of more than pounds 100,000 on National Assembly branding changes during the recession was yesterday criticised as "frivolous" by a leading Tory AM.

Shadow Local Government Minister Darren Millar, revealed figures showing that between 2008 and 2010 tens of thousands of pounds of public money were spent on changes he described as "hardly noticeable".

Included within the branding was a new Assembly logo whose main difference seemed to consist of its availability in five colours: River (blue), Forest (green), Slate (black), Earth (brown) and Heather (dark red).

The changes were ordered by the Assembly Commission - the Assembly's corporate body - and figures show that in 2008-09 it ordered nearly pounds 80,000 of spending on branding and "publication requirements".

That included the best part of pounds 30,000 paid to a professional design agency for the creation and development of a new brand to be used across the Assembly.

The spending continued in 2009-10, with pounds 22,000 expenditure from the budget on new materials and resources to "reflect the brand change".

Mr Millar,AMfor ClwydWest, tabled a question about the Assembly Commission's expenditure after he received new letterheads and business cards in his stationary stocks.

He said he was surprised by the figures he received, and described the spending as "frivolous".

Mr Millar said: "I put the question in and I was astonished we had been wasting thousands of pounds on totally unnecessary branding.

"The Assembly Commission's spending is out of control. It must be held accountable for the vast amounts of taxpayers' money it is wasting."

Mr Millar added there was hardly any noticeable difference between the Assembly's old logo and new one.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Assembly Rebranding Cost Pounds 100k; 'Frivolous' Spending Included 'Hardly Noticeable' Changes
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.