Apple's iPad Setting a New Sales Mark

The Washington Times (Washington, DC), May 5, 2010 | Go to article overview

Apple's iPad Setting a New Sales Mark


Byline: Mark Kellner, THE WASHINGTON TIMES

On May 3, Apple Inc. reported an interesting, if not amazing, statistic: The firm had sold its one millionth iPad on [April 30], just 28 days after its introduction on April 3. iPad users have already downloaded over 12 million app[lication]s from the App Store and over 1.5 million e-books from the new iBookstore, a statement said.

One million iPads in 28 days - that's less than half of the 74 days it took to achieve this milestone with iPhone, Apple CEO Steve Jobs said in the statement. Demand continues to exceed supply and we're working hard to get this magical product into the hands of even more customers.

OK, so Mr. Jobs might be allowed just a soupcon of hyperbole, his firm having accomplished something of this magnitude. (Industry insiders say approximately 300,000 of those 1 million iPads are the new model with 3G wireless data capabilities as well as Wi-Fi access, by the way.) But any hype doesn't diminish the accomplishment: This is an amazing device, and your columnist, apparently, isn't the only one who feels that way.

Just as the iPhone created a new market for applications and, indeed, new kinds of software applications, the iPad is doing the same thing. E-books aren't necessarily flooding out in the ways some would hope - more on that in a moment - but they are coming. At the same time, I suspect many of the 1.5 million e-books downloaded from the iBookstore are of the free variety, i.e., public domain titles adapted to the Apple e-book format. Not that there's anything wrong with that, but it's something to keep in mind.

But along with The Last of the Mohicans, the iPad is (and will continue to be) a platform where you can find interesting content displayed in interesting ways. I'm impressed with several efforts to bring print content to the iPad: Zinio's magazine reader for the iPad is a great product; now all we need are more titles in the iPad format, something I'm sure the firm is working on. Ditto for PixelMags reader, and a gaggle of others. …

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