Will Social Media Activism Reverse the Fortunes of Besieged Libraries?
Trainor, Cindi, American Libraries
Library workers and supporters nationwide are turning to social media to spread the word about proposed funding cuts and recruit advocates. Despite what looks to be a very bleak FY 2011, social media blitzes to stave off cuts for the current fiscal year may have laid some groundwork toward influencing budgetmakers.
In March, the Charlotte (N.C.) Mecklenburg Library was asked to return $2 million to the county. The library board responded by voting to close 12 branches and lay off more than 140 library employees. The public reaction was immediate: An online fund-raising and awareness campaign spread across Facebook and Twitter to plug the budget hole. Although that goal wasn't …
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Publication information: Article title: Will Social Media Activism Reverse the Fortunes of Besieged Libraries?. Contributors: Trainor, Cindi - Author. Magazine title: American Libraries. Volume: 41. Issue: 5 Publication date: May 2010. Page number: 18. © 1984 American Library Association. COPYRIGHT 2010 Gale Group.
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