We're Giving You a Strong Voice - and Losing the Flat Caps; PETER SALMON, the BBC's First Director North, Will Give the Royal Television Society North East and Cumbria Annual Lecture Tonight at the University of Sunderland. Here He Writes about the BBC's Commitment to Be Closer to Audiences across the North of England and Plans to Give Northern Towns, Cities and Places Much Greater Exposure on Screen

The Journal (Newcastle, England), May 25, 2010 | Go to article overview

We're Giving You a Strong Voice - and Losing the Flat Caps; PETER SALMON, the BBC's First Director North, Will Give the Royal Television Society North East and Cumbria Annual Lecture Tonight at the University of Sunderland. Here He Writes about the BBC's Commitment to Be Closer to Audiences across the North of England and Plans to Give Northern Towns, Cities and Places Much Greater Exposure on Screen


AS a son of the North, I've always thought the most stirring clause in the BBC Charter is the promise to reflect the nation back to itself.

That doesn't mean people living in London patronising regional viewers with programmes about flat-capped northerners with whippets or Welshmen who sing in choirs.

It means recognising that "the audience" is a set of different communities who often come together in shared tastes and enthusiasms, but at the same time may have different needs and different cultural identities.

And now, with the opening next year of MediaCity at Salford Quays, the BBC will really be putting its money where its mouth is. What will come out of that mouth is a distinctive new northern voice for the Corporation.

We are in a process of unprecedented editorial devolution. The BBC aims to shift half of all its network production out of London by 2016.

In the biggest single move in its history, no less than five departments - Sport, Children's, Learning, Radio Five Live and parts of Future Media and Technology - will transfer from London to Greater Manchester. An enormous range of television, radio and online content, including some of our most loved shows like Match of The Day and Blue Peter, will be made in the North.

This is no empty political gesture, making Salford a kind of London of the North, but a real opportunity for creative talent here.

The project's arteries will feed into all corners of the greater North, invigorating the creative industries throughout the region, and channelling new blood back into the output as a whole.

With an annual commissioning and production budget somewhere between pounds 4m and pounds 5m, there will be openings for writers, technology companies, games makers, universities, training bodies and people with craft skills... cameramen and women, lighting and sound technicians, make up artists and so on.

This will make a real contribution to the creative economy.

Research by Deloitte has shown that every pound of licence fee spend by the BBC generates at least two pounds of economic value.

Things are already happening. The North East Comedy Initiative, which we have been developing with Northern Film and Media, based in Newcastle, is on the look out for the next Vic and Bob, and encouraging writers, stand-ups, film makers or animators to offer their ideas to the BBC.

Northern games companies like Sumo in Sheffield are working with us. Next month we will be launching the interactive Dr Who computer episodes they have produced.

It has to be good news for young people hoping to break into broadcasting.

If all media jobs are in London, it's difficult - and expensive - for those who don't already have connections there to make a start. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

We're Giving You a Strong Voice - and Losing the Flat Caps; PETER SALMON, the BBC's First Director North, Will Give the Royal Television Society North East and Cumbria Annual Lecture Tonight at the University of Sunderland. Here He Writes about the BBC's Commitment to Be Closer to Audiences across the North of England and Plans to Give Northern Towns, Cities and Places Much Greater Exposure on Screen
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.