What Knowledge Workers Love to Tote Around

Manila Bulletin, July 16, 2010 | Go to article overview

What Knowledge Workers Love to Tote Around


What is it about Moleskine notebooks that make them a prized possession - a status symbol even?Certainly for one, it is its rich history. Moleskine is the heir of the legendary notebooks used by respected bohemians, artists and thinkers, such as Vincent van Gogh, Pablo Picasso, Ernest Hemingway, Bruce Chatwin and Henri Matisse for over two centuries. It has influenced lifestyles and identities all over the world with its unique history and quality.For another, Moleskine here in the Philippines is fast becoming the notebook of choice among "knowledge workers'' that include writers, artists, travelers, professional, and students. To be seen toting a Moleskine is to be identified with the literary, learned set, really something to be proud about."Moleskine notebooks can be seen in the hands of knowledge workers, and the lifestyle aspect that it represents is the driving force behind its popularity. It is famous all over the world, transcending ages and cultures,'' says Ryan Lai, marketing manager (HK and RP) of Working Unit, the Asia representative of Moleskine.And yet for another, it's really the quality of this notebook that speaks for itself - smooth acid paper, the leather cover, the meticulous stitches. Add to this the fact that Moleskine is probably the only notebook line in the world that carries a warranty!"It the problem is in the manufacturing, we can replace it with a new one. …

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