Los Libros Electrnicos Reactivan El Gusto De Leer -BYLN- Por Geoffrey A. Fowler Y Marie C. Baca

Daily Herald (Arlington Heights, IL), September 19, 2010 | Go to article overview

Los Libros Electrnicos Reactivan El Gusto De Leer -BYLN- Por Geoffrey A. Fowler Y Marie C. Baca


La gente que compra lectores de libros electrnicos tiende a pasar m[sz]s tiempo que nunca leyendo, muestran investigaciones preliminares.

Un estudio a 1,200 propietarios de lectores electrnicos realizado por Marketing and Research Resources Inc. revel que 40% de los encuestados lee ahora m[sz]s que con libros impresos. Del total, 58% dijo que lea pr[sz]cticamente lo mismo, mientras que 2% dijo leer menos que antes. Adem[sz]s, 55% de los participantes en el sondeo, pagado por el fabricante de lectores electrnicos Sony Corp., pensaba que usara el dispositivo para leer m[sz]s libros en el futuro. El estudio incluy a propietarios de tres lectores: el Kindle, de Amazon.com Inc.; el iPad, de Apple Inc.; y el Sony Reader.

A pesar de su novedad, estas nuevas experiencias de lectura son un gran cambio frente a la direccin en la que se encaminan los h[sz]bitos de lectura. Se espera que para finales de setiembre, unos 11 millones de estadounidenses posean al menos un lector digital, segn Forrester Research. Las ventas en EE.UU. de libros electrnicos crecieron 183% en el primer semestre frente al mismo perodo de 2009, segn la Asociacin de Editoriales. Amazon, el mayor vendedor de libros electrnicos, afirma que sus clientes compran 3.3 veces m[sz]s libros despus de comprar un Kindle, una cifra que se ha acelerado en el ltimo a[+ or -]o gracias a la reduccin de precio del lector.

An es prematuro decir si la proliferacin de los lectores electrnicos se sostendr[sz] a largo plazo despus de que pase la novedad y de que los aparatos lleguen al mercado masivo. Pero gracias a su portabilidad, la gente dice que lee m[sz]s y en momentos en los que un libro impreso no es normalmente una opcin: en la sala de espera de un consultorio mdico, en la tina del ba[+ or -]o (con el aparato metido en una bolsa pl[sz]stica para protegerlo), o en una trotadora en el gimnasio con las letras en tama[+ or -]o gigante. Entre la gente que viaja en transporte pblico a sus trabajos, los lectores electrnicos est[sz]n compitiendo con los BlackBerry como el compa[+ or -]ero predilecto de los pasajeros.

La opinin del escritor

El autor de novelas de misterio y suspenso Michael Connelly dice que tiene unos 30 libros en su Kindle, iPad y Sony Reader, si bien tambin lee libros impresos porque recibe muchos ejemplares gratis de su editorial. "Hay una ventaja en poder llevar mltiples cosas. Viajo mucho y, crame, noto el peso".

El ritmo de lectura

Jakob Nielsen, un investigador que lleva m[sz]s de dos dcadas estudiando cmo interacta la gente con la tecnologa, reclut a 32 voluntarios y les pidi que leyeran historias cortas de Ernest Hemingway en papel impreso, en un iPad y en un Kindle.

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