How to Make a Scene

Manila Bulletin, October 10, 2010 | Go to article overview

How to Make a Scene


It used to be that a website was nothing more than a blank page peppered with English text. Today, however, the web has evolved into a powerful multilingual and global platform that enables users to connect and collaborate with friends and colleagues through social networking sites, e-mail and a host of innovative and highly interactive applications.At the forefront of Internet innovation is Google, whose name has all but eliminated the word "search", the very function that propelled the company to Internet superstardom.Nowadays, Google keeps busy with enhancing its web browser, Google Chrome, by introducing a suite of local features that make the browsing experience more personalized and powerful."The browser is becoming the most important piece of software in your PC," says Derek Callow, Head of Marketing, Google Southeast Asia. "Because more and more of what you're doing is online, the need for an effective and powerful browser has never been morepronounced. Just like the classic Google homepage, Google Chrome has a simple user interface with a sophisticated core to enable a speedy browsing experience."The Five-Window PhenomenonAt the core of Google is intensive market research and analysis. With the number of user groups that include average Internet users and advertisers, the company invests heavily on research to understand what people do online. "We do it in a lot of different ways, like 'Search'," shares Callow. "One of the things we find with 'Search' is that when people hear something new about someone famous, they'll go to Google and they'll look for it. It's almost like a litmus test for society. It's like the Internet's little Petri dish and we learn a lot from there."One of the more interesting things that Google is finding about Internet users is that "there is this thing called the 'Five Window Phenomenon'," shares Callow. "I talked to a local research company and they said that the average person is now opening five window tabs on Google Chrome. True enough, when I went to an Internet cafe in Quezon City, I saw kids come in and immediately open up five windows-Facebook, You-Tube, Google, Yahoo and a couple other sites. …

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