Out from under a Cloud
Travel brands should look to digital marketing to aid recovery, writes Loulla-Mae Eleftheriou-Smith.
Luke Pollard, head of public affairs at the Association of British Travel Agents (ABTA), went on the offensive at the ABTA Travel Convention in Malta last week, telling delegates: 'The internet is not going away.' This statement, relating to consumer opinion websites, may appear obvious, but it summed up the entire event.
The travel industry has had a tough 18 months, but is now being encouraged to embrace digital marketing and social media as a way to increase consumer confidence in its brands.
The crisis caused by the ash cloud in April hit airlines …
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Publication information:
Article title: Out from under a Cloud.
Contributors: Not available.
Magazine title: Marketing.
Publication date: October 27, 2010.
Page number: 16.
© 2003 Haymarket Business Publications Ltd.
COPYRIGHT 2010 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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