The Week in Marketing

Marketing, November 10, 2010 | Go to article overview

The Week in Marketing


- Terry's Orange TV ads

Terry's Chocolate Orange is returning to TV for the first time in three years with a campaign celebrating the ritual of opening the product. The initial ad, 'Bang bang', depicts characters using the first object that comes to hand to help them break open a Chocolate Orange, from shoes to phones. The ad closes with the line: 'Smash it to pieces. Love it to bits.' View the ad at www.marketingmagazine.co.uk

- Starbucks takes a cup

Starbucks has launched its annual red Christmas cups in a range of festive flavours. The coffee-shop chain is rolling out three varieties of Christmas Latte - Eggnog, Gingerbread and Toffee Nut - as well as a Peppermint Mocha. The drinks were chosen by Starbucks fans via Facebook from a range of 10 choices.

- Best Buy web store

Electronics retailer Best Buy has launched an online store offering free delivery and carrying independent product reviews. The transactional website arrives six months after the opening of the US company's first UK store in Thurrock. Its web shop offers video-buying guides, which aim to emulate the kind of bespoke recomm-endations customers would get in stores.

- Domain names on sale

Two-letter and single-character.uk domain names, such as aa.co.uk, 3.co.uk and bp.co.uk, are to become available in a sales process that starts on 1 December. BP, for example, owns bp.com but not bp.co.uk. The domain names are to go on sale following a policy review by Nominet, the not-for-profit organisation that runs the.uk internet infrastructure The domain group includes co.uk for commercial enterprises, org.uk for non-commercial organisations, me.uk for individuals and net.uk for internet service providers.

- McDonald's job switch

Steve Easterbrook, the former McDonald's UK chief executive, has been appointed to the role of president of McDonald's Europe after just two months in the newly created role of executive vice-president and global chief brand officer. Easterbrook replaces Denis Hennequin, who is leaving to head up Accor Hotels Group.

- An operatic turn

The Royal Opera House has launched a spoof online TV chat show called Danny Knows Best to engage with a young audience. The online Jerry Springer-style show, created by branded-content company Adjust Your Set, depicts three 'real-life' stories based on famous operas - Cinderella, Romeo and Juliet, and Rigoletto. The films are being promoted on Facebook and Twitter. To view the films, visit www.dannyknowsbest.com

- Observer plays Jay-Z

The Observer has run the UK's first print ad to use digital watermarking technology. The ad enabled readers to sample Jay-Z's music as part of the launch campaign for his album The Hits Collection Volume 1. By scanning the ad using a dedicated smartphone app, readers could access a website to see a video montage of Jay-Z's greatest hits.

- Sharp in Man U fan tie

The Manchester United Supporters' Trust, a fans' pressure group that is seeking the removal of the club's current owners - the Glazer family - has agreed a deal with Sharp to sponsor its alternative team shirt Sharp, which was an official Manchester United shirt sponsor for nearly 20 years, until 2000, will now feature on the group's green and gold tops.

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