Is Everything Really Bigger in Texas?

By Coppins, Mckay; Verger, Robert | Newsweek, January 31, 2011 | Go to article overview
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Is Everything Really Bigger in Texas?


Coppins, Mckay, Verger, Robert, Newsweek


Byline: Mckay Coppins and Robert Verger

When it comes to the Super Bowl, it appears so. This year's game is projected to pour $612 million into the Dallas-Ft. Worth economy (compared with Miami's $333 million gross last year). A head-to-head comparison:

XLIV MIAMI, 2010

Cost to build Sun Life Stadium

$115 MIL

(75,192 CAPACITY)

Most expensive ticket

$8,300

Cost for 30-second TV spot

$2.6 mil

Donors who spent $1 million to be "founding sponsors"

No more than 2a

Year-over-year growth in demand for house rentals in and around Miami during Super Bowl weekend

232%

Average round-trip flight to Miami/weekend car rental

$314/$180

Price to attend party hosted by Snoop Dogg at the Delano Hotel

$500

Maximum penalty for soliciting a prostitute

$500, Two months in jail

XLV DALLAS-FT. WORTH, 2011

Cost to build Cowboys Stadium

$1.3 bil

(105,000 CAPACITY)

Most expensive ticket

$11,000*

Cost for 30-second TV spot

$2.

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