Online Industry Steels Itself for DCMS Report
Government department set to back self-regulation of behavioural targeting.
Brands are bracing themselves for more online regulation as the European Union and the Department for Culture, Media and Sport (DCMS) turn their attentions to behavioural targeting.
A new law, which will come into force on 25 May, is an amendment to the EU's Privacy and Electronic Communications Directive and will require UK businesses and other organisations to obtain consent from visitors to their websites to collect and use their data.
However, the online industry is hoping proposals for stringent self-regulation will stave off law-makers and safeguard the UK's digital industry. …
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Publication information: Article title: Online Industry Steels Itself for DCMS Report. Contributors: Not available. Magazine title: Marketing. Publication date: April 13, 2011. Page number: 3. © 2003 Haymarket Business Publications Ltd. COPYRIGHT 2011 Gale Group.
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