'A Better Philippines Involves A Good Sense of Aesthetics'

Manila Bulletin, April 30, 2011 | Go to article overview

'A Better Philippines Involves A Good Sense of Aesthetics'


MANILA, Philippines -- London-based graphic designer Roderick Salada Enriquez, although "off to have lunch with friends at one of my favorite French restaurants" in London during Royal Wedding day, was nonetheless "very excited for Britain" on the occasion. "I think this sort of event helps the British economy tremendously, to be quite honest. Also, of all the never-ending depressing and bad stories we get to read from the papers these days about Britain, at least something positive may make up for them!"

He would be celebrating with more fanfare the upcoming London 2012 Olympics, however, as he was one of the winners of a UK-wide design competition by the Royal Mint for special Olympics editions of the heptagonal 50-pence coin, which feature various Olympic sports. His entry's selection as the design of the Wrestling coin makes him the first-ever Filipino to design British currency.

Enriquez, originally from Zamboanga City, moved to the UK in 1997 to study Graphics and Media Design at the London College of Communication, reportedly the best university for graphic design studies in the world. He got a job after graduation in a UK publishing company and has worked in London since, tackling all aspects of the field, from direct mail, websites, corporate literature, packaging and above and below the line campaign materials to conceptualizing ad campaigns for events like the British Motor Show, the Ideal Home Show and Tastes of London. He is now specializing in interface and applications design, creating trading platforms for a financial services firm in the City of London.

Enriquez, 34, joined the public competition to design 50-pence coins for the London Olympics "just in case I have to move out of the country." "It couldn't have been a better way to leave something that reminds me of my time living in London," he recalls. "Most of all, I wanted to make sure that if in case I would be successful in the competition, there is something my native country, the Philippines, can be proud of!"

Manila Bulletin: What was your first reaction upon seeing your coin in circulation?

Roderick Salada Enriquez: I must say ever since my coin design has been circulated January 2011, I've never seen one in public myself. But few of my friends who got hold of some decided to keep them. Funny enough this is something the Royal Mint has warned us in the beginning. Saying that four million copies per design may sound a lot but when the public keeps them once they get hold of one, we may find it hard to see the coin in public. Hence, I bought a few from the Royal Mint's online shop.

MB: You wanted to combine the classic with the very contemporary branding of the London Olympics design in your Wrestling coin. How did you manage to convey this?

Enriquez: Indeed, the branding of the London 2012 Olympics is very contemporary and very modern. Something I am not against by all means, although I will reserve my judgment on the logo as everyone has their own views regarding that subject. But what I felt with the entire look and feel of its branding is that it is a tiny bit far removed from the origin and history of the Olympics itself. That is why I chose the sport Wrestling as one of my design entries for the competition. Also because it's one of the original and oldest sports in the Olympics.

I also wanted to implement the classic aspect of the sport by applying a sculptural and statuesque feel to my design. I thought that could work cohesively with the contemporary branding. So that my design wouldn't look flat, I placed the two wrestlers right in the middle of an arena with a crowd--represented by the dots-at the back laid out in a perspective to give a bit of depth. And these very rectilinear or curvilinear lines or shapes are the ones that link or tie the old, classic wrestling imagery to the contemporary branding of the London 2012.

Also, it may not be that obvious on the actual coin but the image of the two wrestlers are actually formed by different shapes and outlined with thick, heavy lines, as if to say that Londoners who come from different cultural backgrounds are the hosts and what shapes the London 2012 Olympics. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

'A Better Philippines Involves A Good Sense of Aesthetics'
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.