New Ideas for Directories: How B-to-B Publishers Are Moving beyond the "13Th Issue"

Botelho, Stefanie, Folio: the Magazine for Magazine Management

B-TO-B PUBLISHERS HAVE LONG RELIED on directories (or buyer's guides, depending on company terminology) to produce revenue and establish themselves as a valuable resource to their readers. However, b-to-b publishers have seen this resource waver over the years, as print is challenged (and often succeeded) by digital.

Still, several b-to-b publishers are choosing to maintain their directories, often converting to digital, but still producing a print version as a supplement. Some companies are moving so far away from the traditional directory and buyer's guide model that they are searching for a new phrase to describe the resource.

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Repackaging Directories

Several digital publishing solutions companies such as Go Forward Media and Dirxion offer social media …

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Publication information: Article title: New Ideas for Directories: How B-to-B Publishers Are Moving beyond the "13Th Issue". Contributors: Botelho, Stefanie - Author. Magazine title: Folio: the Magazine for Magazine Management. Volume: 40. Issue: 4 Publication date: April 2011. Page number: 22+. © 2009 by Media Central Inc., A PRIMEDIA Company. All rights reserved. COPYRIGHT 2011 Gale Group.

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