THE ART OF ADVERTISING Patent Medicine Trade Cards Made Early Use of Color Printing
Byline: Lauren Fox The Register-Guard
Today's world is awash in advertisements. They're on buses, in magazines and delivered to our mailboxes.
But as seniors at the Willamalane Adult Center learned last week, there was a time when people clamored to collect colored propaganda - as art.
Patent medicine trade cards, often bright and visually stunning, were the first freely available art thanks to the invention of the lomography printer, which produced duplications of colored pictures inexpensively.
Phaedra Livingstone, an assistant professor and museum studies coordinator in the University of Oregon Arts Administration Program, presented "Snake Oil …
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Publication information: Article title: THE ART OF ADVERTISING Patent Medicine Trade Cards Made Early Use of Color Printing. Contributors: Not available. Newspaper title: The Register Guard (Eugene, OR). Publication date: March 17, 2011. Page number: E1. © Not available. COPYRIGHT 2011 Gale Group.
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