Would YOU Have a Botox Boob Job? It Costs [Euro]800, Provides an Instant Lift without Surgery and Boasts No Side Effects or Recovery Time. So

Daily Mail (London), May 26, 2011 | Go to article overview

Would YOU Have a Botox Boob Job? It Costs [Euro]800, Provides an Instant Lift without Surgery and Boasts No Side Effects or Recovery Time. So


Byline: by Hilary Freeman

THE effects of gravity can be cruel to women, especially when it comes to breasts. Even with a good bra, the ravages of time combined with breastfeeding and yo-yo dieting conspire to make once pert and firm breasts go droopy. And then there's sun damage, which results in crepey, blotchy skin on the decolletage.

In the past, a woman who wanting a breast lift had only one option: a major surgery known as a mastopexy.

This involves removing excess skin and repositioning the breasts. It's very expensive at [euro]4,000, requires several weeks of recovery time, and can result in a loss of sensation in the nipple area.

Now, however, a new treatment -- the Botox breast lift -- is available in Britain and coming soon to Ireland. This new treatment promises instant results with no side-effects and no recovery time.

Pioneered by a Thai dermatologist, the botox breast lift was first presented at the 2009 World Conference of Cosmetic and Antiageing Medicine in Monte Carlo.

The technique is now being used by antiageing specialist Dr Cecilia Tregear. 'Injecting Botox in specific areas around the breasts tones and lifts the skin,' she says.

'It shapes the breasts, giving them volume and ironing out wrinkles caused by sun damage on the decolletage.' These are bold claims, but does the lift really work? Elaine Hill, 46, was one of the first to undergo the procedure last month. A divorced mother-of-two, she had felt unhappy with her cleavage for the past year. With her daughter Gemma's wedding coming up in June -- and hoping to start dating again after having been single for a year -- she was keen to do something about her breasts.

SHE says: 'I remember looking in the mirror about six months ago, and noticing that my breasts had drooped. I breastfed both my daughters, but I think it's ageing that's really taken its toll. Once I hit 40, everything started to head south.' Elaine was already seeing Dr Tregear for hormone treatments, when she mentioned the new breast lift. 'I like to take care of myself and have been having Botox in my face for eight years, so the idea of having it in my breasts didn't scare me at all.

'I wouldn't do anything as drastic or expensive as surgery -- I just wanted to give my breasts a boost in the hope it would make me feel more confident about myself.' Unlike similar Botox procedures, Dr Tregear's technique involves injecting the botulinum toxin into the skin of the breasts and the surrounding area, not into the muscles.

This, she believes, makes it more effective and less painful. The muscles aren't 'frozen' and there's no loss of sensation.

First, a local anaesthetic cream is applied to numb the skin, then Botox is injected all around and under the breasts. Dr Tregear says: 'It's important to inject all around the breast, from the front of the chest right up to the armpits.

This allows the lifting of both breast tissue and fat. Some small doses of Botox are also injected around the areola [the coloured part surrounding the nipple] to help with wrinkles and to boost a droopy nipple.' There are no reported side effects.

'There's no pain, no bruising and no downtime,' says Dr Tregear.

'You can put on your clothes and go straight back to work after the treatment.

'Due to the fact that the injections are intradermal [into the skin] and the doses used are a lot less than the ones used for armpit hyperhidrosis [excess sweating], I haven't seen any side-effects, apart from the obvious ones that occur as a result of giving an injection, such as redness and potential risk of infections.

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