Racting Women Attr Games Industry to G; Playing Games Than Ever before, but More Women Are P the Number Who End Up Working in the Games Industry Mall. Ahead of This Year's Is Still Relatively SM Ference, High-Profile Female Gaming GameHorizon Conf Figures Talk about How They Got Involved, and the Ging More Women into the Sector Challenges of Bring

The Journal (Newcastle, England), June 16, 2011 | Go to article overview

Racting Women Attr Games Industry to G; Playing Games Than Ever before, but More Women Are P the Number Who End Up Working in the Games Industry Mall. Ahead of This Year's Is Still Relatively SM Ference, High-Profile Female Gaming GameHorizon Conf Figures Talk about How They Got Involved, and the Ging More Women into the Sector Challenges of Bring


THE job of a basic, run-of-the-mill conference is essentially to bring a number of people together, update them on what's going on in their industry and send them away with a handful of business cards and stolen hotel soaps.

However, the really special conferences do something extra. While you still get the giddy night mining the mini bar for liquid gold, you also get the gift of inspiration and aspiration in your welcome pack.

You get to see a speaker or two who zings your ambition; who encourages you to hurl yourself out of your comfort zone into a new life, a new business or a new way of thinking. Effectively, it gives you the opportunity to realise that every great person's journey started somewhere, and that the roads they travelled are potentially open to everyone, including you.

While all visitors to Gateshead's GameHorizon conference can learn something from the experience and expertise of high-flying sector luminaries such as FluffyLogic chief executive Ana Kronschnabl and Edelman director digital Renate Nyborg, they could be described as notable and inspiring for a different, more obvious reason.

Kronschnabl and Nyborg have both moved into games from other fields and made an impact. However, they're also part of a select group of women who have managed to distinguish themselves in the sector.

According to recent research by Skillset, of the 7,000 people in the UK described as providing content for computer games, only 420 of them are women. That's around 6%.

That doesn't mean that women aren't playing games, by the way. The Entertainment Software Association says women now account for 42% of gamers, following another leap of 2% in the demographic in the last year.

GameHorizon conference director Carri Cunliffe says: "As a female running a games network and conference, I am surprised that there aren't more women. The women I meet are so enthusiastic and compelling and the men are generally pretty open minded and women-friendly.

"I am hoping that female role models such as Ana and Renate will encourage females to enter this innovative and exciting industry."

Cunliffe is head of sector development for the GameHorizon games industry support organisation, which expanded its reach beyond the North East last year after spending several years gluing together the region's games businesses into a community.

She says she found herself in the games industry "kind of by accident" after spending time in sectors such as the chemical and IT industry.

She believes that the issue in the past has not so much been that women are actively excluded from the industry, but that they have not necessarily been attracted to it. However, she adds that the increase in the number of women playing games from an early age is likely to prompt increases in future years.

Ana Kronschnabl also entered the games industry from another sector, building up a background in independent film-production with projects such as Cambridge Video Unit, a film and animation workshop at Cardiff's Chapter Arts, and jobs at the BBC and Granada.

FluffyLogic has worked on traditional games for companies such as Sony, as well as games for handhelds, iPods and iPads.

She says: "In an industry with so few women it is difficult. Young women can be found, but generally in less senior positions and especially in admin and marketing rather than development.

"Even though women are playing games, this is still generally overlooked, other than by social game producers of course.

"Many of the more traditional games producers are still targeting the traditional 15 to 35-year-old male, younger versions of themselves really. They really still don't see the need to engage women in 'serious' games production, as they like to call it.

"Until more women get into positions of power within these companies this won't change.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Racting Women Attr Games Industry to G; Playing Games Than Ever before, but More Women Are P the Number Who End Up Working in the Games Industry Mall. Ahead of This Year's Is Still Relatively SM Ference, High-Profile Female Gaming GameHorizon Conf Figures Talk about How They Got Involved, and the Ging More Women into the Sector Challenges of Bring
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.