Wanted,computer Wizard to Help Give Bra Models a Touch of Class
Byline: Jane Simpson
SHE has vowed never to accept any 'airbrushed' pictures of models to help sell her underwear brand.
And even when she herself stripped down for a daring lingerie shoot, Michelle Mone insisted the images were unaltered - except for the modest removal of a small bruise.
But now the 39-year-old appears to have slightly softened her line on computer wizardry - by advertising for a 'talented retoucher' to work in her firm's design department.
The MJM International boss wants a 'highly creative' computer expert to put a gloss on pictures destined for brochures, packaging and instore signage.
Her advert for the freelance post states the successful candidate must have 'exceptionally strong skills' in Photoshop - the computer program used in airbrushing. However, the new position at her company, based in East Kilbride, Lanarkshire, appears to be at odds with her previous condemnation of airbrushing.
Two years ago the Ultimo creator, who recently shed over six stone, claimed the practice had 'gone way past the line'.
The mother-of-three decided to ban computer fakery to make models appear picture perfect after her then ten-year-old daughter Bethany said she needed to diet.
'I think there has always been a bit of airbrushing in our industry, to get rid of a slight blemish or maybe where the garment was too big - small things. But now it has gone way past the line,' Mrs Mone said.
Speaking about a …
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Publication information: Article title: Wanted,computer Wizard to Help Give Bra Models a Touch of Class. Contributors: Not available. Newspaper title: The Mail on Sunday (London, England). Publication date: July 24, 2011. Page number: 23. © 2009 Solo Syndication Limited. COPYRIGHT 2011 Gale Group.
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