Louise Takes the Cake in Business Innovation; FROM Sprinkling Glitter on Cupcakes to Recycling Old Computers, Entrepreneur Louise Moore Is Proving She Can Turn Her Hand to Anything. Recently Named the North East Face of Entrepreneurship 2011, Louise Talks to SARAH DALE about What Makes Her Tick

Evening Gazette (Middlesbrough, England), July 26, 2011 | Go to article overview

Louise Takes the Cake in Business Innovation; FROM Sprinkling Glitter on Cupcakes to Recycling Old Computers, Entrepreneur Louise Moore Is Proving She Can Turn Her Hand to Anything. Recently Named the North East Face of Entrepreneurship 2011, Louise Talks to SARAH DALE about What Makes Her Tick


IT'S fair to say Louise Moore loves her job.

If anyone encapsulates the mantra 'If we can, you can' then she does.

Her passion for business has seen Louise, who used to work for a chemicals firm as a production planner, set up a corporate cupcakes company, Moreish Food, and Innov8 Disposal, a computer recycling business she runs with her partner, Paul McAlpine.

Some mornings will see the 32-year-old making and icing cupcakes for a big order before going to work at the Stockton-based premises of Innov8, then reading huge documents on health and safety issues before going to sleep.

"It's extremely busy to say the least," says Louise.

"But I love my job, I love business. We spent every weekend and evening doing up our first premises because we believe so strongly in what we do and want to achieve."

Innov8 Disposal was set up in late 2010 to help businesses dispose of their IT equipment.

It is an accredited Waste Electrical and Electronic Equipment (WEEE) recycling company which means the firm can help companies nationwide dispose of their electronic waste.

Innov8 Disposal does not charge the companies it collects IT equipment from.

It arrives, collects everything they want taking away and returns to the Stockton headquarters at Mary Street, where coincidentally Louise's dad Jon's business was based.

The company makes money from what it can then sell on - anything of value from wiped clean hard drives to the minute amounts of gold on a circuit board, a project the firm is working on with Teesside University.

Louise and Paul have ambitious plans for Innov8 and have already moved into bigger premises to cope with demand.

"Now we're looking for somewhere bigger," adds Louise.

"We take anything now with a plug, we can make money out of anything.

"We give our printer cartridges to Great North East Ambulance as we try to give something back too."

Moreish Foods, which Louise set up in July 2009, is also doing well making orders such as 250 individually boxed cakes for Renault and 5,500 muffins for Jo Malone.

And Louise's efforts have recently been recognised as she was named the Evening Gazette's If We Can, You Can Challenge winner - the regional business competition which celebrates entrepreneurship. …

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Louise Takes the Cake in Business Innovation; FROM Sprinkling Glitter on Cupcakes to Recycling Old Computers, Entrepreneur Louise Moore Is Proving She Can Turn Her Hand to Anything. Recently Named the North East Face of Entrepreneurship 2011, Louise Talks to SARAH DALE about What Makes Her Tick
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