Conference & Events: Conference Market Benefits from Climbing Corporate Confidence; How Has the Conferences and Conventions Industry Weathered the Recession?

New Zealand Management, August 2011 | Go to article overview
Save to active project

Conference & Events: Conference Market Benefits from Climbing Corporate Confidence; How Has the Conferences and Conventions Industry Weathered the Recession?


The meetings industry has always provided a steady revenue stream for venues even when tourist numbers have been less reliable. In the recent post Global Financial Crisis years, there has been a noticeable trend to one to two day events as workplace pressures have increased and companies have become leaner and less able to afford to have staff away from their desks.

The recent recession has been challenging for the sector as it grappled with a drop in business and a concurrent and ongoing rise in expectation of technology and services provided. Several of the larger venues or chains spoken to by NZ Management suggested they'd used the downtime in the recession to do refurbishments and prepare for the post-recession upturn.

"The Global Financial Crisis was in hindsight an opportunity for The Langham, Auckland and in 2009 we took our then Rangitoto ballroom out of operation in order to double its size and relaunch it as The Great Room," explained Janine Daniel, The Langham's director of events and conferences. "This was a significant $8 million investment over a six month period, but the result was a venue which can now hold 1400 guests theatre style and 900 guests for banquets."

All operators concurred that the lead times for events had shortened. "We have found that over the past couple of years we have needed to be more flexible in meeting our customers' requirements," added Daniel. "In fact flexibility is the name of the game in terms of responding to a volatile market."

The practice of organising events and conferences with a very short lead-time seems to be more prevalent here than other countries, says Monique Surges, chief executive of the New Zealand German Business Association. She takes many business groups to trade shows and conferences in Europe and assists New Zealand companies to exhibit.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

Conference & Events: Conference Market Benefits from Climbing Corporate Confidence; How Has the Conferences and Conventions Industry Weathered the Recession?
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?