Ford Motor Company's Global Electrification Strategy

By Hughes-Cromwick, Ellen | Business Economics, July 2011 | Go to article overview

Ford Motor Company's Global Electrification Strategy


Hughes-Cromwick, Ellen, Business Economics


Ford Motor Company has developed global platforms for its vehicles, including hybrid electric vehicles and forthcoming battery-electric and plug-in hybrids. Providing electrification technologies is a key element of Ford's broader strategy of producing vehicles that have improved fuel economy and reduced greenhouse emissions. The breadth of this effort across a range of vehicle types--is unique in the automotive industry. Of particular importance is using the same vehicle platforms for electrified vehicles as for conventionally fueled vehicles in Ford's global strategy. Infrastructure development is a key element in the success of plug-in hybrid and battery electric vehicles. To this end, Ford is developing home-charging systems and communication networks that will enable drivers to find recharging stations.

Business Economics (2011) 46, 167 170.

doi:10-l057/be.2011.10

Keywords: Ford, electric vehicles, global strategy, sustainability

The NABE Policy Conference offerings during the last 10 years have been increasingly at the forefront of emerging economic policy topics, with subject matter experts participating in panel sessions or giving keynote addresses on important issues confronting global policymakers. This year's session on "Electric Vehicles and Clean Energy Standards" was no exception.

As chief economist at Ford Motor Company, I represent a global automotive industry leader, with about 166,000 employees and 70 plants worldwide. Ford manufactures or distributes automobiles across six continents. I was honored to represent Ford in this session.

Ford's automotive brands include Ford and Lincoln, and the company provides financial services through Ford Motor Credit Company.1 Through our company's global "One Ford" strategy. Ford has forged ahead lo create global platforms (that is, the underlying architectures of our vehicles) and to provide cutting edge vehicles with content and features that are characterized by "Quality. Safe, Green, and Smart." The purpose of this paper is to focus on the "Green" component in general, and vehicle electrification in particular.

Along with improvements in our operating results, Ford continues to make significant progress on a number of the environmental and sustain-ability issues that have been identified as top public policy priorities, including improved fuel economy and reduced vehicle greenhouse gas emissions. In 2007, we launched our "blueprint for sustainability" plan, a series of near-, mid-, and long-term product actions that address climate change, energy security and affordability issues. The goal of this plan is to reduce the carbon dioxide emissions of our U.S. and European vehicles by 30 percent by 2020 relative to the 2006 model year. The plan also commits us to being the best or among the best in fuel economy for every vehicle segment in which we compete. (2)

In the medium term (through 2020), Ford will fully implement known technologies to drive toward our sustainability objectives. These technologies include automatic stop-start (so that our vehicles save energy during the many times along a journey when a vehicle is waiting at a stop light or otherwise pauses), substantial weight reductions, and "low carb" diets for all our new vehicles. We will also add world-class battery electric and plug-in hybrid electric vehicles (PHEVs) to complement the Hybrid Electric Vehicles (HEVs) that Ford has already launched. Beyond 2020. our strategy will further leverage electrified vehicles, along with the utilization of alternative energy sources.

Ford customers have already begun seeing the benefits of our sustainability strategy. In today's market, as gasoline prices have risen above $4.00 per gallon in the United States since the September 2010 low of S2.70 per gallon, fuel economy has consistently been the number one reason for purchases of hybrid automobiles in the United States. The hybrid Lincoln MKZ is the most fuel efficient luxury sedan in America, and the hybrid Ford Fusion is the most fuel efficient midsize sedan in the United States.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Ford Motor Company's Global Electrification Strategy
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.