Brennan's Bids to Get Bigger Slice of Action in Bread Wars
Byline: Paul Kelly
BAKER Brennan's is to ask the Supreme Court to rule in its copycat packaging row with McCambridge's tomorrow.
The cut-throat rivals both sell wholewheat soda bread in flat packs in similar re-sealable packaging.
McCambridge's last month won a High Court injunction against Brennan's after accusing the rival of copying its packaging.
The injunction will force Brennan's to change its wholewheat soda bread packaging but has been suspended temporarily.
Yesterday, at the High Court, Brennan's barrister Declan McGrath confirmed the baker would be appealing in the Supreme Court.
Confirmation of the appeal was made after High Court judge Michael Peart decided who would bear the costs of McCambridge's four-day case against Brennan's.
Brennan's lost the case and would normally pay all the costs, which have been estimated at around [euro]500,000.
But Mr Justice Peart ruled McCambridge's had failed to prove Brennan's had deliberately copied its packaging.
He also said half-a-day of the four-day trial was lost as McCambridge's …
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Publication information: Article title: Brennan's Bids to Get Bigger Slice of Action in Bread Wars. Contributors: Not available. Newspaper title: Daily Mail (London). Publication date: December 8, 2011. Page number: 17. © 2007 Daily Mail. COPYRIGHT 2011 Gale Group.
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