10 Ways to Jumpstart Digital Revenue: Publishers Offer Insight into Social Sharing Tips, Sponsored Apps and More

By Botelho, Stefanie | Folio: the Magazine for Magazine Management, December 2011 | Go to article overview

10 Ways to Jumpstart Digital Revenue: Publishers Offer Insight into Social Sharing Tips, Sponsored Apps and More


Botelho, Stefanie, Folio: the Magazine for Magazine Management


[ILLUSTRATION OMITTED]

To conclude min day's Digital Summit in New York City last month, three digital publishing executives shared actionable tips on how to ramp up revenue, regardless of company scale. Here, John Haskin, VP digital sales and marketing with Bonnier; Dan Hickey, SVP/GM, digital food platform at Meredith; and Martha Stewart Living Omnimedia's SVP of digital Missy Forestall share what worked for their companies and what may work for yours.

1. "Spend money to make money. Invest wisely in measurement tools to enable yourself to play digital Darwinism," says MSLO's Forestall. She suggests measuring ideas at the end of execution. After this analysis, start feeding what's working for you, and killing what's not.

2. "Leverage the new Facebook analytics, especially 'people are talking about this' for better social/ website integrations. Use this social content to support earned/owned media platforms," suggests Bonnier's Haskin. The trick is to think about content development, and who is developing that content. He asserts the difference between online editorial teams: Those who specialize in getting increased page views for the month, and those who create content that encourages sharing.

3. "Include marketers into social. Get advertisers into conversations on Facebook and help clients drive fans," says Meredith's Hickey. He cites the success of a recent social campaign for Boca Burger, a division of Kraft Foods.

"We created a person on the message boards called 'Boca Girl'. We were very transparent, going into different groups and contributing content. We took the brand and socialized it for them," says Hickey.

4. "Collaborate across all business units to create a marketing 'boomerang effect' among all entities," says Forestall. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

10 Ways to Jumpstart Digital Revenue: Publishers Offer Insight into Social Sharing Tips, Sponsored Apps and More
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.