Opinion: The Marketing Society Forum - Should Advertisers Have a Role in the Policing of Newspapers and Blogs?
MPs have proposed that brands use their adspend to help enforce regulation of newspapers.
NO - JANE ASSCHER, MANAGING PARTNER AND CHAIRMAN, 23RED
Advertisers already have a de facto, but unofficial, policing role Brands' withdrawal from the News of the World was a key contributor to the title's closure, for example.
Editorial context and advertising content have a symbiotic relationship If the former gets out of kilter with the readership, the latter becomes less effective, and clients vote with their wallets.
While the advertising industry's self-regulatory system is funded by the ASBOF/BASBOF pounds 1 in pounds 1000 levy on client media …
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Publication information: Article title: Opinion: The Marketing Society Forum - Should Advertisers Have a Role in the Policing of Newspapers and Blogs?. Contributors: Not available. Magazine title: Marketing. Publication date: April 4, 2012. Page number: 21. © 2003 Haymarket Business Publications Ltd. COPYRIGHT 2012 Gale Group.
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