Opinion: The Marketing Society Forum - Should Advertisers Have a Role in the Policing of Newspapers and Blogs?
MPs have proposed that brands use their adspend to help enforce regulation of newspapers.
NO - JANE ASSCHER, MANAGING PARTNER AND CHAIRMAN, 23RED
Advertisers already have a de facto, but unofficial, policing role Brands' withdrawal from the News of the World was a key contributor to the title's closure, for example.
Editorial context and advertising content have a symbiotic relationship If the former gets out of kilter with the readership, the latter becomes less effective, and clients vote with their wallets.
While the advertising industry's self-regulatory system is funded by the ASBOF/BASBOF pounds 1 in pounds 1000 levy on client media …
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Publication information:
Article title: Opinion: The Marketing Society Forum - Should Advertisers Have a Role in the Policing of Newspapers and Blogs?.
Contributors: Not available.
Magazine title: Marketing.
Publication date: April 4, 2012.
Page number: 21.
© 2003 Haymarket Business Publications Ltd.
COPYRIGHT 2012 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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