Why the World Will Soon Be Talking about Torquing; Ivan Reedman Began Programming Computers as a Child in Australia. Now, with Partner Anna Dietrich, He Runs a Fast-Growing Technology Company in Pembroke Dock. Chris Kelsey Writes

Western Mail (Cardiff, Wales), April 4, 2012 | Go to article overview

Why the World Will Soon Be Talking about Torquing; Ivan Reedman Began Programming Computers as a Child in Australia. Now, with Partner Anna Dietrich, He Runs a Fast-Growing Technology Company in Pembroke Dock. Chris Kelsey Writes


Byline: Chris Kelsey

In an industry famous for providing opportunities for clever young people, Ivan Reedman stands out for being a particularly early starter.

The Adelaide-born 36-year-old began programming computers when he was seven. By the time he was nine he was writing his own programmes and then his own programming language.

At 14 he registered himself as a business under the name Torquing. He worked as a digital forensics specialist and an expert witness By the time he reached his early 30s he decided he had "hit a ceiling" of what he could do in Australia and he moved to the UK, to London initially where he found a job with an IT company.

But having always worked for himself he soon tired of being an employee, and towards the end of 2008 he set up Torquing Technology, which began trading in February 2009.

While in London Reedman had met Anna Dietrich, who began working with him after being made redundant from her job in administration.

In 2010 the couple decided to leave London for Dietrich's native Pembrokeshire. It doesn't seem to have been a difficult decision.

"Wales is a beautiful country, the people are very friendly, it's a really pretty place, and it makes no difference to our work where we're based, because it's all done remotely anyway," said Reedman.

Dietrich added: "As a business we feel much more supported in Wales. In England it was more dog eat dog, you were competing for everything."

And Reedman agreed: "In London it's very hard to stand out, no matter how good you are, because people can't see the difference.

"But the Welsh Government has been magnificent, the support they give for innovative companies in Wales is fantastic, and that's what made us set the company up here."

Like many young businesses Torquing Technology began operating from its owners' house, or in this case Dietrich's parents'. But it quickly outgrew the available space.

"We took over one of the bedrooms and the garden shed, and slowly took over more and more rooms." said Deitrich.

"It got to a point where 80% of the house was our office. We were outgrowing space before we moved into it.

"So we've moved into Pembrokeshire Science Technology Park, the old Technium before it went back into the hands of the council."

Although mostly self-financed, Torquing has benefited from Welsh Government support in the form of innovation vouchers, which helped towards the cost of patents, and a capital grant which helped pay for some of the cost of setting up the company's office and workshop in Pembroke Dock.

"That support has meant we can free up the cash flow and grow the business and employ more people. We've employed three people since January," said Reedman.

The company's growth and its diversification into different markets meant that last October a restructuring was needed. …

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