Cheers; Marching for Infant Health

The Florida Times Union, April 23, 2012 | Go to article overview
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Cheers; Marching for Infant Health


Back in the 1950s, the older boomers remember the summers.

Some remember the innocence of playing anywhere without fear of crime.

Others remember the polio scares.

The March of Dimes helped raise the funds to find a cure for polio. Thankfully, iron lungs are a thing of the past.

But the nonprofit continues marching for families and children. The focus is not a specific disease today but on babies, improving the health of mothers, preventing birth defects, premature births and infant mortality.

March of Dimes has one of the best brands in the nonprofit world.

That indicates both success and acting responsibly.

It's the No. 1 recognized major health charity by mothers, according to the Gallup Poll.

It's the No. 2 recognized major health charity by women, second only to the American Cancer Society.

The organization, established in 1938, has earned its reputation.

The March for Babies on May 5 is one of a nationwide series of marches that reminds people of the March of Dimes.

The nonprofit often works behind the scenes in service of its campaign against premature births.

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