Weight-Loss Brands Shift Away from Preaching What to Eat to Promoting Celebrities and Reaching Women at Work

The news that Jessica Simpson is being paid $4 million by Weight Watchers to act as spokesperson while shedding her baby weight illustrates how much the weight-loss industry has changed in recent years. Weight-loss brands are now willing to pay big bucks to sign well-known celebrity endorsers. Mariah Carey serves as the face of Jenny Craig, Jennifer Hudson represents Weight Watchers, and Janet Jackson is spokesperson for Nutrisystem.

$65 Billion Dollar Industry

These A-List stars command significant sums for their endorsements, but weight-loss brands have the money to meet these demands. The total weight-loss industry takes in more than $65 billion each year, …

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Publication information: Article title: Weight-Loss Brands Shift Away from Preaching What to Eat to Promoting Celebrities and Reaching Women at Work. Contributors: Not available. Magazine title: Marketing to Women: Addressing Women and Women's Sensibilities. Volume: 25. Issue: 6 Publication date: June 2012. Page number: 1+. © 2009 EPM Communications, Inc. COPYRIGHT 2012 Gale Group.

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