Outstanding Achievement: This Year's Winning Entries Showcase the Breadth of Communication Skills and Expertise

Communication World, July-August 2012 | Go to article overview

Outstanding Achievement: This Year's Winning Entries Showcase the Breadth of Communication Skills and Expertise


For more than 40 years, the IABC Gold Quill Awards have recognized the best examples in business communication from around the world. This year was no different, with IABC receiving nearly 550 entries from 22 countries. Each winning entry represents the work of professional communicators, from strategists to tacticians, in a variety of media, using everything from traditional formats to the latest communication technologies.

This annual international competition provides the highest level of professional acknowledgment in business communication today. Winners went through two rigorous rounds of judging by professional communicators, and in the end the international panel of judges awarded 24 Excellence Awards, 53 Merit Awards and one Student Award.

We congratulate all the winners for their outstanding achievements in the field of business communication.

For more information about the 2012 Gold Quill Awards, visit www.iabc.com/awards/99.

Division 1 * Communication Management

Category:

Community Relations

award level: Merit

* U-Pass BC: How to Get Students Out Early

Tracy Bains

UBC, Campus and Community Planning

Vancouver, British Columbia

Category:

Customer Relations

award level: Merit

* How Rogers Communications Turned Its Harshest Critics into Brand Ambassadors

Mary Pretotto, Melanie Masson, Keith McArthur, Terrie Tweddle Rogers Commun ications Toronto

Category:

Media Relations

award level: Merit

* APCOR "Real Cork Floors" Campaign

Sharon Hayward, James Loftus, Erin Bodley

DDB Public Relations, APCOR Toronto

* Best Conversation Ever

Lindsay Mattick-Davidson Narrative, WIND Mobile Toronto

* Staying on Course Through a Storm

Raquel Maurier and Quinn Phillips Faculty of Medicine & Dentistry, Universi ty of Alberta

Edmonton, Alberta

* What Lies Beneath: Uncovering the Legacy of Environmental Lead in Residential St. John's

Martha D. Muzychka, ABC Praxis Communications, LeadNL Biomonitoring Project

St. John's, Newfoundland

Category:

Multi-Audience Communication

award level: Merit

* Four Steps to Driving Employee Engagement Through a Powerful Internal Brand

Rodney Jordan and Emilie Scott

Coca-Cola Enterprises

London

* Knowledge@ASB: Tailoring Business Intelligence for Audience Segments

Marie Kelly

Australian School of Business Sydney

Category:

Marketing Communication

award level: Merit

* APCOR "Real Cork Floors" Campaign

Sharon Hayward, James Loftus, Erin Bodley

DDB Public Relations, APCOR

Toronto

* Bonnefield: Farmland for Farming

Lisa Courtney Lloyd Bonnefield Financial

Ottawa

* Wood Buffalo Curbside Recycling Pilot Project

Regional Municipality of Wood Buffalo and The DAGNY Partnership

Edmonton, Alberta

Category:

Issues Management and Crisis Communication

award level: Excellence

* Becton Property Group Pty Ltd--June 2ol 1 Group Capital Restructure

Monika Lancucki Becton Property Group

East Melbourne, Australia

Category:

Employee/Member Communication

award level: Excellence

* Are You Ready? Vancity Launches a New Intranet

Jane Nunnikhoven Vancity

Vancouver, British Columbia

* Beyond the Blue Can: Changing Perceptions of PepsiCo from the Inside Out with Employee Ambassadors

Sharon Phillips, Stephanie Peterson, Beth Porter; Tamara

Snyder, Abigail Rethore

PepsiCo; Edelman

Chicago

* Helping Employees Make Good Financial Decisions

The Smart Saving Team Towers Watson, American Express

New York City

* Iron Mountain--Keepers of the Trust

Mary Hettinger and Susan Corliss

Iron Mountain

Boston

award level: Merit

* ABCFP Seeks

a Revenue Increase

Amanda J. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Outstanding Achievement: This Year's Winning Entries Showcase the Breadth of Communication Skills and Expertise
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.