'Ideas Keep Danielle Ahead of Her Game' myLife DO You Know Your Hashtag from Your Twitter Trend? Mieka Smiles Chats to Social Media Queen Danielle Dunn about How She Helps Businesses Get to Grips with Their Online Chatter

Evening Chronicle (Newcastle, England), July 23, 2012 | Go to article overview

'Ideas Keep Danielle Ahead of Her Game' myLife DO You Know Your Hashtag from Your Twitter Trend? Mieka Smiles Chats to Social Media Queen Danielle Dunn about How She Helps Businesses Get to Grips with Their Online Chatter


SOCIAL networking: everyone's at it. Facebook, Twitter and the like are renowned for their ability to zap away all-important minutes - and perhaps hours if we're honest - from our working day.

Sometimes it's just all too tempting to ignore your work-related emails in favour of catching up with your friends and their shenanigans.

But one person you won't find slacking to log on to networking sites is Danielle Dunn as it's her job to spend time analysing this online 'chatter'.

At just 32, Danielle, who is a mum of one to Imogen, four, is the managing director of her own company Danielle Dunn Creative Agency (DDCA).

But Danielle is certainly not just jumping on to the online marketing bandwagon; she was there at the very beginning.

Danielle, who lives in Jesmond with her partner Jeff, 46, a solicitor, took a year out from her Fashion and Marketing degree at Northumbria University to gain work experience in industry for two top brands - high street fashion label Oasis and top designer Alexander McQueen.

As a result Danielle happened to land herself a front row seat at the beginning of the e-commerce revolution.

"At McQueen I learned how to create theatre in a brand as well as logistics, and at Oasis I got to see how a marketing department worked, how the whole psyche of it worked," says Danielle.

"That's when I first started to become passionate about digital media as I was assistant to the head of e-commerce.

"It was like 'What are we doing? We're building a website...How are we going to do that then?!' "That was back in 1999." Danielle also fine tuned her online marketing skills after starting her own soap business Fresh Deli on a market stall in 2007.

So successful was Danielle in marketing Fresh Deli that she ended up selling her products across Europe before eventually selling the business on to a Lithuanian company.

She said: "When I graduated I started my own soap company and I have had my own business ever since.

"When I sold the company on I became their consultant in sales and marketing.

"That's when I really learned the art of multi channel marketing and how to orchestrate integrated marketing campaigns."

With her wealth of experience Danielle decided to take the plunge and set up her own marketing agency - specialising in online marketing - in December 2009.

"It wasn't an overnight decision," says Danielle.

"I'd always wanted a creative marketing agency - and I was effectively doing that for my previous company. "I just knew that if we could get our head around a list of services that were forward thinking in online marketing that we'd be a success."

Now half of her job is persuading businesses that it's time for change: "I knew that businesses were going to have to change their thinking from what we call a traditional mindset to a digital mindset.

"The last five years and the next five years is all about that transition. Businesses are going to have to make that transition.

"So many have got their budgets in channels that are no longer performing as well as digital ones, even to some degree television.

"Young people don't watch anything on TV - they tend to stream everything from their computer. "It's next generation marketing really."

So what next for the ever-ambitious Danielle?

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

'Ideas Keep Danielle Ahead of Her Game' myLife DO You Know Your Hashtag from Your Twitter Trend? Mieka Smiles Chats to Social Media Queen Danielle Dunn about How She Helps Businesses Get to Grips with Their Online Chatter
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.