Keeping Pepsi's Fizz

By Cox, Rob | Newsweek, August 6, 2012 | Go to article overview

Keeping Pepsi's Fizz


Cox, Rob, Newsweek


Byline: Rob Cox

She's wanted elsewhere, but Indra Nooyi still has work to do.

Whenever a big new job opens up just about anywhere in the world, Indra Nooyi's name enters the frame. Last year, scuttlebutt in Mumbai had the PepsiCo chief executive returning to India to run the powerful Tata Group. Earlier this year, Nooyi was floated as a candidate to run the World Bank. Now her recent recruitment of a former White House and Treasury official to Pepsi's ranks has some pegging her for a big job in Washington.

As flattering as this sounds, the chatter makes an already challenging job more difficult. Nooyi, who is determined to stay put, is still working to convince shareholders to back her vision for an integrated Gatorade-to-Doritos snack-food giant. Not that her reign has been a disaster. Since becoming the first female to lead Pepsi in late 2006, the company's earnings per share have gained around 36 percent, and its sales have nearly doubled to $65 billion. The problem is that the stock has done relatively poorly--gaining just around 10 percent during that time. For comparison, Coca-Cola has done nearly 10 times better.

Investors just haven't given the high-margin, cash-generating soft-drink business sufficient credit. In part that's because Nooyi has actively worked to dispel the notion that Pepsi is a junk-food pusher, emphasizing its healthier victuals. Yet its greatest recent successes have been products like a 24-ounce can of Mountain Dew. As a result, Pepsi suffers from what brokerage Sanford C. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Keeping Pepsi's Fizz
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.