Facebook Sets Its Sights on Advertisers: The World's Largest Social Networking Site Ups the Ante on Its Offerings

Aquino, Judith, CRM Magazine

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With more than 900 million active users who produce at least 3 billion comments daily, it is difficult to ignore Facebook as a marketing platform. Despite a disappointing debut as a public company, the behemoth social network has dusted itself off and is now accelerating its attempt to woo advertisers. On May 17, the day before its stock imploded, Facebook announced it had raised $16 billion in an initial public offering, valuing the company at $104 billion. It is the largest Internet IPO in the United States to date and the third largest in the world, after Visa and Italian utility firm Enel SPA.

The next day proved to be even more dramatic. …

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Publication information: Article title: Facebook Sets Its Sights on Advertisers: The World's Largest Social Networking Site Ups the Ante on Its Offerings. Contributors: Aquino, Judith - Author. Magazine title: CRM Magazine. Volume: 16. Issue: 8 Publication date: August 2012. Page number: 10+. © 2008 Information Today, Inc. COPYRIGHT 2012 Gale Group.

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