Minted! Murray Set to Net [Pounds Sterling]100m

Daily Mail (London), September 12, 2012 | Go to article overview

Minted! Murray Set to Net [Pounds Sterling]100m


Byline: From Tom Leonard in New York and Michael Seamark

WITH his thrilling five-set US Open victory, Andy Murray is assured of a place in the tennis history books.

His epic triumph also brings the promise of more immediate material rewards, however.

Experts yesterday predicted that by ending the nation's 76-year wait for a Grand Slam men's singles champion, Murray's career earnings could now top [pounds sterling]100million - making him one of Britain's richest sports superstars.

His four-hour, 54-minute win over Novak Djokovic was worth almost [pounds sterling]1.2million in prize money alone. But that will be dwarfed by the riches set to flood into the 25-year-old's bank account.

Coupled with his Olympic Gold medalwinning defeat of Roger Federer last month, the US Open result will see major international sponsors clamour for a piece of 'Brand Murray'.

Murray already has a [pounds sterling]15million fiveyear deal with Adidas, as well as lucrative contracts with Royal Bank of Scotland, Head racquets and Jaguar.

According to the Sunday Times Sport Rich List, his [pounds sterling]24million fortune makes him the UK's 42nd-richest sportsman. But by joining tennis's elite Grand Slam club and emulating the achievement of Fred Perry - the last Briton to see such success, with eight Slams between 1933 and 1936 - the young Scot is likely to have huge brands such as Coca-Cola and Visa lining up to be associated with him.

Nigel Currie, of sports marketing agency BrandRapport, said: 'Andy Murray could realistically triple his off-court earnings from sponsorship, advertising and endorsements to reach around [pounds sterling]20million in the next 12 months.

'Tennis and golf are two of the few genuinely global sports that reach every country and as one of the top four players in tennis he has a huge global profile.

'The last obstacle to him really moving into the very top league of sports earners was winning a Grand Slam tournament.

'Once you're a Grand Slam winner you're in a unique group, and it's that uniqueness that becomes highly marketable. He will become one of the few athletes who is recognised in every part of the world.' One reward Murray is not apparently angling for, however, is a knighthood. He said: 'A lot of my friends have been messaging me about it. I think it should maybe take more than just one or two good tournaments to deserve something like that, but I think people will be saying that because it's been such a long time since it happened in tennis. It would probably be a bit rash.' Murray's win, capping a golden summer of British sport, came in a stunning performance witnessed by a crowd featuring a strong contingent of British celebrities. Sir Sean Connery was joined by Sir Patrick Stewart, young actors Andrew Garfield and Jack Huston and Manchester United manager Sir Alex Ferguson to cheer on Murray at the Arthur Ashe Stadium. …

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Minted! Murray Set to Net [Pounds Sterling]100m
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