A Cheater's Dream

By Cottle, Michelle | Newsweek, October 15, 2012 | Go to article overview
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A Cheater's Dream


Cottle, Michelle, Newsweek


Byline: Michelle Cottle

How the unfaithful cover their tracks.

Great News for all you current and aspiring cheaters out there! Neal Desai, a 25-year-old pre-med graduate of Baylor University, has a smartphone app designed to help keep your dirty little secrets a secret.

The app is named CATE, short for Call and Text Eraser--which pretty much explains its basic function. Once set up, CATE keeps hidden any and all contact from certain special friends until the user inputs a secret access code. Better still, the app isn't even visible on the phone until you enter the code, providing an extra layer of protection from snooping spouses.

"It's like having a safe inside your phone that nobody knows is there!" enthuses Jay Leopardi, the branding expert Desai hired to get CATE up and running.

Desai didn't create CATE. He bought it from a cop in West Palm Beach who developed the program after a pal of his wound up in divorce court thanks to incriminating messages on his cell. "He didn't want it to happen to any more of his friends," explains Desai.

Recognizing CATE's potential, Desai took it on ABC's venture-capital reality show Shark Tank to plead for $50,000 in financing. He wound up with $70K--but not before provoking the strange spectacle of the show's five hard-nosed, profit-minded "sharks" arguing about the morality of funding a "cheater's app.

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