Social Media Gives Prospective International College Students a Sneak Peek

Arnett, Autumn, Diverse Issues in Higher Education

Social media is a part of seemingly every conversation on every topic. And university recruitment and retention is no exception.

And "what's great about social media," says Henry Broaddus, College of William and Mary associate provost for enrollment and dean of admissions, is that "your audience is talking back to you.... Before, recruitment was sort of, you want to push your message out. Now it's a dialogue."

David Joiner, director for global engagement and leadership at the University of Wisconsin-Madison, says that social media gives students in other countries, as well as their stakeholders--those who would be footing the bill for their education--an opportunity …

Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Social Media Gives Prospective International College Students a Sneak Peek. Contributors: Arnett, Autumn - Author. Magazine title: Diverse Issues in Higher Education. Volume: 29. Issue: 18 Publication date: October 11, 2012. Page number: 8. © 2008 Cox, Matthews & Associates. COPYRIGHT 2012 Gale Group.

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