IDG Expands Amplify Social Marketing Operation: Four New Service Elements Added to the Mix

Mickey, Bill, Folio: the Magazine for Magazine Management

As business buyers turn to a greater array of sources for educating themselves on purchasing decisions, particularly through social networks, b-to-b marketers have followed suit by looking for broader campaigns that go way beyond simple branding placements. As a result publishers are building out suites of marketing services groups to meet this demand. IDG's Amplify service, which focuses on social marketing tactics, has expanded its product line with four new services.

SOCIAL NOW A KEY COMPONENT OF BROADER CAMPAIGNS

Amplify, which launched about four years ago as a way to build social elements into display advertising, has grown to include social web monitoring and …

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Publication information: Article title: IDG Expands Amplify Social Marketing Operation: Four New Service Elements Added to the Mix. Contributors: Mickey, Bill - Author. Magazine title: Folio: the Magazine for Magazine Management. Volume: 41. Issue: 8 Publication date: October 2012. Page number: 22. © 2009 by Media Central Inc., A PRIMEDIA Company. All rights reserved. COPYRIGHT 2012 Gale Group.

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