Promueven Los Estereotipos

Daily Herald (Arlington Heights, IL), November 11, 2012 | Go to article overview

Promueven Los Estereotipos


La National Hispanic Media Coalition (NHMC) dio a conocer una encuesta nacional que muestra que la forma como representan los medios de comunicacion a los latinos e inmigrantes esta alimentando estereotipos negativos sobre estos dos grupos.

La NHMC ha enviado cartas a la Federal Communications Commission (FCC) y a la National Telecommunications and Information Administration (NTIA), compartiendo estos nuevos datos de la encuesta y renovando la peticion de que las agencias examinen el impacto de los comentarios denigrantes en los medios.

En una conferencia de prensa en Washington, D.C., Alex Nogales, presidente y CEO de la NHMC dijo que "hoy nos unimos a nuestros aliados de las comunidades afroamericanas en contra de la incitacion al odio en los medios de comunicacion, y para abogar por representaciones mas positivas de las personas de color en los medios".

La NHMC, a traves de una subvencion de W.K. Kellogg Foundation, encargo la investigacion a la compania encuestadora Latino Decisions. La encuesta de dos partes incluyo una encuesta telefonica nacional con una muestra de 900 participantes no latinos y un experimento interactivo en linea de 3,000 participantes no latinos.

Durante la encuesta telefonica, se les pregunto a los participantes mas de noventa preguntas acerca de sus habitos de noticias y entretenimiento y sus opiniones acerca de los latinos y los inmigrantes. Para la porcion en linea, se expuso a los participantes a videos cortos positivos y negativos, articulos impresos, y clips de audio. Inmediatamente despues de exponerlos al estimulo, se les pedia a los participantes que den su opinion sobre los latinos e inmigrantes.

Por ejemplo, despues de ver solo un minuto de contenido de medios, los participantes de la encuesta cambiaron la forma en que ven a los latinos, Cuando se les pregunto si los latinos eran inteligentes, aquellos que consumieron noticias y contenido de entretenimiento negativos eran mucho mas propensos a clasificar a los latinos como no inteligentes, mientras que aquellos que consumieron contenido positivo eran mucho mas propensos a clasificar a los latinos como inteligentes.

Ademas, Nogales califico de "perturbador" que la encuesta encontrara que hay la percepcion erronea que los latinos e inmigrantes indocumentados son lo mismo. Un 17 por ciento de los participantes en la encuesta creen que la mayoria de los latinos en EEUU son indocumentados.

"Los medios estan perjudicando con cobertura que es enganosa para el publico acerca de los latinos que viven en EEUU. …

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