Corporate Culture of A University

As a management consultant or board member, I have been involved in a good number of efforts to foster the appropriate corporate culture in some leading Philippine firms such as United Laboratories, DMCI, Insular Life, Benguet Corporation and Alaska Milk Corporation. I have attempted to operationalize what is known as Management By Mission in the creation of a corporate culture based on integrity, hard work, competence and teamwork.

I think I owe it to both my students in the various programs of the University of Asia and the Pacific and the business executives who turned to me for coaching or mentoring to describe in greater detail the corporate culture that those of us who started the Center for Research and Communication in 1967 deliberately nurtured. Hopefully, what I write here can inspire both academic and non-academic institutions to strive to build their own corporate culture along similar if not identical lines.

Attention to the smallest details, team spirit, the dignity of work and human elegance are in the very DNA of the University of Asia and the Pacific. This is so primarily because its foundation …

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Publication information: Article title: Corporate Culture of A University. Contributors: Not available. Newspaper title: Manila Bulletin. Publication date: March 4, 2013. Page number: Not available. © 2009 Manila Bulletin Publishing Corp. COPYRIGHT 2013 Gale Group.

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