Marketing Magic across South Tyneside and Beyond

The Journal (Newcastle, England), October 22, 2013 | Go to article overview

Marketing Magic across South Tyneside and Beyond


DELIVERING a return on their customer's marketing investment - that's MarketinWand's mission, and that is what they do best. Judging by the steady growth of their customer base this is exactly what they achieve.

Based in South Tyneside's Quadrus Centre Marketing Wand's unique ability to develop a whole marketing strategy and deliver it on behalf of their clients has proven an extremely attractive solution for businesses in the region and beyond.

Alex Miller, founder and Director of Marketing Wand explains; "Having used agencies and consultants myself throughout my career in marketing I always knew that there was a gap for a company to provide a full marketing solution. A full marketing solution means access to a marketing expert that not only designs - but also fully delivers a full marketing plan. After my research into the market, I had found that there was an extremely high percentage of small to medium sized businesses that didn't have an in-house marketing professional. As a result they had yielded poor returns from any marketing spend that they had made."

Marketing Wand was launched in 2010 as a bolt-on marketing service for businesses that had this gap in their internal workforce. Having access to a specialist that looks after a businesses marketing budget - ensures that their budget is spent wisely therefore significantly increasing the return on investment. Alex explains the difference between Marketing Wand and other providers of marketing services; "There were many consultants, PR agencies, web designers and creative agencies that did a great job in their field - but there wasn't an agency that could identify what a business needed to do to grow and then design and fully deliver the whole project on their behalf. If you haven't an in-house marketing professional that has knowledge and experience across the whole marketing mix to manage these agencies - the results can be disappointing. I found this to be a common occurrence - particularly for smaller businesses who didn't have a marketing manager or director in place. …

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