Producer Needs an Edge Getting It All Together in Style

Cape Times (South Africa), May 6, 2013 | Go to article overview

Producer Needs an Edge Getting It All Together in Style


What does your job entail? I co-ordinate and manage projects for television advertisements, print advertising and any form of videos requiring animation, motion graphics or visual effects.

I'm the interface between the animation production team and the client, which could be a production house, an agency or a corporate.

After I get the brief from the client I analyse it, then work out cost estimates for the project. Once the client has approved the budget, I brief the team members who will work on the job. I also manage the team, and I ensure that all understand their key roles. I'm responsible for gathering all the resources for the project and have to see to it that all the necessary research, artwork and information about the project is included in the job bag.

Once the project is completed and the client is happy with the deliverables, I consolidate the project and invoice the client. I follow up payments from clients and ensure that all our suppliers, freelancers and resources involved in the project have been paid on time. Once all payments have been processed, I close the project and archive it.

Describe your average work-day: My average workday consists of phone calls from clients, calls to suppliers, briefing sessions, meetings, approvals and making sure creatives are on the same wavelength as the client.

Constant concerns are whether we are meeting deadlines and how to deliver material to clients in time, whether we have final sign-off on projects, and whether the renders are done. Some days run smoothly and on others you may run into a crisis. But we always manage to meet the deadlines and there is a solution for every problem - we don't stop until we have the best solution that makes the client happy.

Best part of the job: Every project is different and there are new experiences and lessons every day. I am constantly learning and doing new things and never get bored.

Worst part of the job: The worst part of the job is the feeling I get when a client is not happy, but fortunately this doesn't often happen.

Why did you choose this career? I wanted to create new content for television. I believed that I had fresh, new exciting ideas and wanted to see them come alive. …

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Producer Needs an Edge Getting It All Together in Style
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