ICMA E-Books: Power Tools for Leading Communities

Public Management, November 2013 | Go to article overview

ICMA E-Books: Power Tools for Leading Communities


INFORMATION

Publications

To further ICMA's overall e-publishing goals, the Information Team developed and executed an overall e-book communication and marketing strategy. The team also selected several vendors to convert our print and PDF publications into e-books, distribute our electronic publications, and afford customers the option of reading ICMA publications on mobile devices.

We converted roughly 125 InFocus reports to electronic format and enhanced the existing e-books: Strategic Planning for Local Government (2nd edition), First-Time Administrators Handbook, and Acting Managers Handbook. As enhanced e-books, these publications now have embedded links to relevant icma.org and Knowledge Network content; embedded Life, Well Run videos; and related content from previously published PM articles. We also converted and delivered Emergency Management, 2nd edition, and Fire and Emergency Services and its study guide.

We published The Municipal Year Book 2013, with 10 research-based articles on issues identified as priority content areas; Management Policies in Local Government Finance (6th ed.); A Budgeting Guide for Local Government (3rd ed.), which integrated updated portions of A Revenue Guide for Local Government; longstanding ICMA best-seller, Effective Supervisory Practices: Better Results through Teamwork (5th ed.), and its companion study guide, Effective Supervisory Skill Building; and Statistics for Public Administration: Practical Uses for Better Decision Making (2nd ed.), which includes such enhancements as a glossary, index, new examples, and a focus on the use of public safety data.

We also produced the 2013-2014 ICMA Press Catalog in print and online formats and a four-page catalog of books, InFocus reports, webinars, and PM magazine articles related to Boston conference sessions. We created an area in the ICMA bookstore where member authors can promote their self-published books and manuscripts.

PM (Public Management) Magazine

During FY2013, we published one combined (January/February 2013) and 10 monthly issues of PM magazine and included special inserts in three issues: ICMA's Annual Awards program (November 2012), Annual Contributions to the Fund (April 2013), and the ICMA Annual Conference preliminary program (June 2013). Issues included the regularly occurring departments: On Point, Tech Touch, Council Relations, Active Living, and Short Story. We also published monthly Readers' Polls on PM's website and 24 articles in PMplus, which appeared exclusively in the online edition of the magazine.

We increased the number of ICMA members who wrote articles for PM and PMplus to 136, compared with 122 in FY2012. PM magazine generated 109,461 page views to its website and a 21.5% average open rate of the monthly e-mail announcement of each issue as it is made available online. We maintained the premium content (member-only access) of PM's website articles at 80%.

Public Policy

Effective January 2013, ICMA assumed a lead role in coordinating the work of the "Big 7" national public interest groups to develop strategic policy direction and to identify consensus priorities. We published "Pension Funding: A Guide for Elected Officials" as part of a joint initiative among the Big 7, the Governmental Finance Officers Association, the Center for State and Local Government Excellence, and several other national associations. We also published a one-page handout of the issues, coordinated a webinar to explain the new GASB standards, and made presentations to national associations, including the National League of Cities and the National Association of Counties, on pension funding issues.

ICMA endorsed the National Homeland Security Consortium 2012 white paper, "Protecting the Homeland," and publicized its recommendations. We also conducted a webinar on "The Affordable Care Act & Arizona Immigration," publicized actions taken by the State and Local Legal Center, and conducted a webinar that highlighted Supreme Court cases relevant to local governments. …

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