Passion for Struggle Has Not Dimmed; IN THE COMPANY OF ... Peter Saunders Business Angel and Sure Chill Chairman

Daily Post (Liverpool, England), January 15, 2014 | Go to article overview

Passion for Struggle Has Not Dimmed; IN THE COMPANY OF ... Peter Saunders Business Angel and Sure Chill Chairman


Byline: OWEN HUGHES

E NTREPRENEUR, business angel and philanthropist Peter Saunders says he does not have to struggle anymore - but his passion for business remains the same.

His energy, talent and hard work saw him build snack bar firm Halo Foods in Tywyn into a multi-million pound business before selling the company in 2004.

Now he has a portfolio of businesses that he has invested both time and money into.

He is particularly drawn to companies with a social dimension THE QUICKFIRE FIVE 1Proudest moment? Receiving an OBE from the Queen for services to industry in Wales.

2Key qualities for entrepreneurs? Passion, determination, ability to communicate and inspire others, tenacity so that every time you get knocked down you get up stronger and even more determined.

3 Who do you most admire in business? James Dyson.

4 Worst idea you have ever been presented with? Can''''t tell you. If I''''ve considered it and rejected it then it is already forgotten. I''''ve moved on.

5 Which sectors can drive the North Wales economy? Energy (New Wylfa), technology, aerospace and telecoms, though this is more about the affect that superfast broadband will have on other sectors.

in what he calls a form of 'venture philanthropy'.

He said: "I have always loved the struggle, I don't need to struggle anymore but it is hard to give up.

"My passion for this has not dimmed at all, I am still spinning plates."

This has seen him give special attention to Sure Chill, based in Tywyn, whose revolutionary technology is helping to save lives and improve healthcare in developing countries.

He added: "Sure Chill hits two boxes for me in that it is a commercial venture that can make money but can also make a difference by saving lives around the world."

Sure Chill is a unique new cooling technology that doesn't need a constant power source and enables refrigerators to work without power for 10 days or more.

With intermittent or erratic power, it works perfectly well and teamed with solar, it also works perfectly - making it a life-saver in poverty stricken communities around the world, where they keep vital vaccines cool before they are administered.

Chief Technical Officer Ian Tansley is Sure Chill's creator after the innovator spent years working with vaccine refrigerators in the world's most inhospitable places.

He was later introduced to Peter who has now invested PS2m into the firm and is the Sure Chill chairman.

Peter said: "My full focus is on Sure Chill in 2014, this can be a big year for the company.

"We are still doing research and development and small scale manufacture at Tywyn and have around 15 staff.

"That R+D will continue at the site and I hope will grow gradually over time as there is so much potential with this technology.

"This year we are also licensing the technology to a company in India with the intention they will step up manufacturing.

"It makes sense that when we are supplying these fridges to India that they are also manufactured there, it makes sense on cost and also the Indian Government likes to buy off Indian companies. This is an exciting step in the development of the company.

"There is huge potential for the technology and that is what we are looking to develop. …

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