Improving Media Relations through Education

Sullivan, Michael P., American Banker

EDUCATING STATEWIDE news media personnel about contemporary banking and legislative issues is a multiyear project of the North Carolina Bankers Association. The project may serve as a model for use by other state banking associations.

The timing is appropriate. With national banking regulatory agencies preparing to publicly disclose disciplinary actions it takes with specific banking organizations beginning January 1986, the public will be exposed to reportorial coverage of banking that it has not been accustomed to. Building a stronger relationship with reporters and editors now help them more fully understand the salient issues in covering their stories.

In my last column on April 17, I discussed the extensive research conducted by the association that was the basis for this project. It consisted of separate focus groups with bankers and news reporters. The groups defined areas to be covered in a survey of North Carolina bankers and news personnel.

Those groups gave direction to the research. They were particularly valuable …

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Publication information: Article title: Improving Media Relations through Education. Contributors: Sullivan, Michael P. - Author. Magazine title: American Banker. Volume: 150. Publication date: June 5, 1985. Page number: 4. © 2009 SourceMedia, Inc. COPYRIGHT 1985 Gale Group.

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