The Yestermorrow of the Book
McLuhan, Marshall, UNESCO Courier
The yestermorrow of the book
WHEN Gutenberg transformed the European manuscript into a new uniform and repeatable package, he ended the regime of oral scholastic philosophy and provided the means of retrieving the world of pagan authors.
At the same time that the new intensity of words as visual objects came into play against the old oral ground, words became visual counters in a new "objective' sense. The world of resonance and multi-levelled depth of verbal structures which had been the basis of the exegesis both of the sacred page and the Book of Nature, was suddenly muted by high visual stress.
New kinds of rational authority were substituted for the old …
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Publication information: Article title: The Yestermorrow of the Book. Contributors: McLuhan, Marshall - Author. Magazine title: UNESCO Courier. Publication date: May-June 1986. Page number: 50+. © 1984 UNESCO. COPYRIGHT 1986 Gale Group.