Visa Pursuing the World's Wealthy with 'Infinite' Card
Kingson-Bloom, Jennifer, American Banker
By KINGSON-BLOOM, JENNIFER
Visa International announced plans to introduce Visa Infinite, a premium card for global travelers.
Approved last week at a board meeting in Buenos Aires, the card is the latest in a high-stakes game to attract some of the most affluent of bank customers.
American Express Co. has always held the lion's share of the super- premium market with its platinum card. MasterCard International brought out its new entry, the World card, in October 1997.
Visa offers platinum cards worldwide and the upscale Signature card in the United States. Visa Infinite is "positioned to be a new and different type of global premium card," said …
The rest of this article is only available to active members of Questia
Sign up now for a free, 1-day trial and receive full access to:
- Questia's entire collection
- Automatic bibliography creation
- More helpful research tools like notes, citations, and highlights
- Ad-free environment
Already a member? Log in now.
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Article title: Visa Pursuing the World's Wealthy with 'Infinite' Card.
Contributors: Kingson-Bloom, Jennifer - Author.
Magazine title: American Banker.
Volume: 163.
Issue: 210
Publication date: November 2, 1998.
Page number: Not available.
© 2009 SourceMedia, Inc.
COPYRIGHT 1998 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
One moment ...
- Georgia
- Arial
- Times New Roman
- Verdana
- Courier/monospaced
Reset