Visa Pursuing the World's Wealthy with 'Infinite' Card
Kingson-Bloom, Jennifer, American Banker
By KINGSON-BLOOM, JENNIFER
Visa International announced plans to introduce Visa Infinite, a premium card for global travelers.
Approved last week at a board meeting in Buenos Aires, the card is the latest in a high-stakes game to attract some of the most affluent of bank customers.
American Express Co. has always held the lion's share of the super- premium market with its platinum card. MasterCard International brought out its new entry, the World card, in October 1997.
Visa offers platinum cards worldwide and the upscale Signature card in the United States. Visa Infinite is "positioned to be a new and different type of global premium card," said …
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Publication information: Article title: Visa Pursuing the World's Wealthy with 'Infinite' Card. Contributors: Kingson-Bloom, Jennifer - Author. Magazine title: American Banker. Volume: 163. Issue: 210 Publication date: November 2, 1998. Page number: Not available. © 2009 SourceMedia, Inc. COPYRIGHT 1998 Gale Group.
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